In the swamps of East Africa lives the Shoebill (Balaeniceps rex), an impressive bird known for its calm and unwavering posture. It moves slowly and deliberately, sometimes waiting motionless for hours for the right moment. The Shoebill reminds us that true strength often lies in stillness. Out of respect for all living things, it takes exactly what it needs; no more, no less.

Its solid build and steadfast presence make it a symbol of balance between people and nature. That is the feeling we hope to capture in every cup of coffee.

Ndugu is a social enterprise committed to building a sustainable agricultural ecosystem. We connect coffee farmers and their cooperatives with opportunities in sustainable production, marketing, and access to finance. This enables farmers to grow more and better-quality coffee, improving both their income and the lives of their families.